This is a marketing campaign for the home of this online department store. The project proposed by the eBay Marketing and Creative department was to design 2 banners for each area of the site, one with price tags and other without. The idea is to compare number of clicks and figure out which strategy is more efficient. The original design was done in house and iConcertina was in charge of replicating the design in several banners linking to different sections of the site (Home, Kids, Technology, Men’s wear, Women’s wear and Entertainment).
